AUDEMARS PIGUET(AUDEMARS PIGUET) New Women(LADY'S) Watch(1/5)

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ABOUT AUDEMARS PIGUET
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    ABOUT AUDEMARS PIGUET
     
    ABOUT
    • Features of Audemars Piguet

      Audemars Piguet is one of the world's three largest clocks and is also known as the cloud clock. In 1972, when thin and small gold and platinum watches were the mainstream, the 39 mm stainless steel royal oak was born, and now it is the forerunner of the mainstream "big thick" watch boom in Panerai and Hublot. Not only is it big, but it is also recognized for its high functionality as a sports watch, which has won the hearts of watch fans.
      The Royal Oak is designed by Gerald Genta, a watch designer who has worked on many famous watches, and is made with the motif of the window of the Royal Oak, the British royal ship. Hexagonal screws pierce and secure the case back to the octagonal bezel and case, and the dial stands out with a delicate guilloche tapestry grid.
      As a representative manufacturer of Switzerland, it has a reputation for making epoch-making watches while maintaining a family business that values history, and has a brand concept of "harmony between tradition and innovation". Each watch is made by hand by many craftsmen, and has an annual production of about 40,000 watches and 42 types of movements, making it a rich collection.


    • Audemars Piguet's popular model

      After all, the world's first luxury sports watch made of stainless steel, "Royal Oak" will be the model that represents Audemars Piguet. Many series developments such as extra thin, offshore, jumbo, dual time, etc. are also attracting attention.
      In 1993, the sportier and more powerful derivative of the Royal Oak Offshore was born. As the name of offshore, which means "offshore", it boasts a water resistance of 100 meters, and it also has the nickname "Beast" because of its large case and bold colors. The first offshore was designed by Emmanuel Gyoe, a 22-year-old who was an employee of Audemars Piguet at the time, who later designed Cellini and Harry Winston. However, when it was first announced at Baselworld, there were overwhelmingly criticisms from within the company that stainless steel chronographs that were too large would not sell, and Gerald Genta, who designed the original Royal Oak, designed it himself. He said he was furious when he ruined his watch.


    HISTORY Audemars Piguet Chronology
    1875 One of the founders, "Jules-Louis Audemar", established a watch studio in "Le Brassus", Switzerland.
    1882 Established "Audemars Piguet" with another founder "Edouard-Augusto Piguet". In the same year, he developed the world's first Complication pocket watch.
    1885 Following London, we opened an agency in Paris, New York, Berlin, Buenos Iris.
    1888 Established a subsidiary in Geneva.
    1889 At the World's Fair held in Paris, the Grand Complication pocket watch equipped with a 3-hand function, a perpetual calendar, a chronograph, etc. was announced.
    1892 The world's first wristwatch equipped with a minute repeater is born.
    1907 Established the first Manufacture next to the atelier. Current brand headquarters.
    1915 Announced the world's smallest five-minute repeater movement.
    1918 The two sons of the founder inherited the business. Port-Louis becomes chairman and technical manager.
    1921 Developed the world's thinnest pocket watch with a thickness of only 1.32 mm.
    1946 Developed the world's thinnest 1.64 mm hand-wound wristwatch.
    1972 Announcement of the world's first stainless steel luxury sports watch "Royal Oak"
    1978 Developed the world's first self-winding perpetual calendar wristwatch.
    1986 Developed the world's thinnest self-winding tourbillon wristwatch.
    1989 Announced dual time that enabled the display of the second time zone.
    1993 Announced "Royal Oak Offshore" for extreme sports.
    1996 Introduced the Grand Compli Casion self-winding wristwatch. In the same year, the Audemars Piguet Museum was established to commemorate the 120th anniversary of its founding.
    2006 Announced the world's first original new mechanism "Audemars Piguet escapement" that does not require lubricating oil.
    2007 Announced "Forged Carbon", a new material with ultra-lightweight and ultra-hardness.
    2009 Announced the latest version of the Audemars Piguet escapement, which boasts 43,200 vibrations per hour.
    2016 Introducing the Women's Royal Oak Frosted Gold.
    TRIVIA Audemars Piguet's bean knowledge
    Small clock town In 1875, Jules-Louis Audemar and Edouard-Auguste Piguet set up a watch workshop in Le Brassus, a small town in the Vallée de Joux valley, known as the "Watch Valley" in northern Switzerland. Starting with the announcement of the world's first ultra-complex watch "Grand Completion" equipped with a split-second chronograph, minute repeater, alarm, etc. in 1882, we have released many world-first mechanisms to the world. In 1970, even when the Swiss watch industry was fueled by Japanese quartz watches, the two great-grandchildren of the founders, Jasmine Audemars and Olivier Audemars, continued to carry out thorough family business and continue to be external to the present day. It continues to be an independent brand that is not affected by.
    Excellent partnership By actively partnering with various celebrities and athletes, we have been deepening inspiration and spreading the brand's values since our founding. We welcome Arnold Schwarzenegger, Lionel Messi, Michael Schumacher and others as ambassadors, including "Team Alinghi" who participates in the famous yacht race America's Cup, and a partnership with Italian car maker "Masseratti". .. In 2020, we entered into a partnership with Ralph & Russo, a purveyor to the British royal family, and announced a collection model. The brand's commonality of seeking innovation, both family-owned and independent, united the two companies.
    "1000 years" Millennium, which means "1000 years", was born in commemoration of the 2000 Millennium Year. It features an oval case inspired by the Colosseum, a World Heritage Site in Rome. The early Millenary featured a high design with three hands and opal on the bezel diamond and dial. At first, Millenary was devoted to design, but in 2011, "Millenary 4101" was announced with an emphasis on movement. This made it possible to see the movement of the movement from the back cover and dial side, which had a great influence on the later Millenary collection. In order to realize a beautiful movement from both the front and back, a part called "temp", which is the heart of the watch, is placed at 9 o'clock and a special design is applied to reverse the movement.
    Harmony of tradition and innovation Audemars Piguet watches created by skilled craftsmen, which have not changed since the company was founded. The high-end watches produced in small quantities, which are produced over several months by the technology and passion unique to the Manufacture, continue to be at the highest level. In addition, the movement usually becomes larger when a perpetual calendar or tourbillon with a complicated mechanism is installed. However, Audemars Piguet, who does not allow any compromise not only in functionality but also in design, pursued the miniaturization and thinness of the movement, and developed a model equipped with a 7.8 mm perpetual calendar and a model equipped with a 4.8 mm tourbillon. We are successful and constantly innovating with an insatiable quest.
     

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