[Glossary] Brand terminology explanation for Rolex products

everose gold

A pink gold material that was independently developed and patented by Rolex in 2005. Pink gold is made by mixing copper with the main gold, but Everose gold is made by adding a few percent of platinum to it, which makes it difficult for copper to change color when it reacts with air and water. I created it. When you hear the word pink, you associate it with women, but Everose Gold, which is used in Rolex's men's line, has a unique charm with an elegant color that has a reddish tone suppressed by platinum. The development of Rolex's Everose Gold became the starting point for improving the material of pink gold, such as Omega's "Sedna Gold" and Hublot's "King Gold."

lolesium

A coined word combining Rolex, stainless steel, and platinum, which refers to the combination of materials used in the Yacht-Master. When the Yacht-Master was first released in 1992, it was a high-end version of the Submariner targeted at wealthy people, and was only available in Rolesor, which was all gold and a combination of stainless steel and yellow gold. Loresium was introduced in 1999 and became a huge hit, quickly gaining popularity among a wide range of yacht masters. The main dial color is silver, and during the model change, colors such as blue and dark rhodium, which are white silver with a luxurious black tone, have been added. More than 20 years have passed since the Rolesium was born, and the model has been changed twice, but the changes are so minor that only watch enthusiasts can notice, such as changes in paint and the internal structure of the bezel. I can say that.