Since ancient times, snakes have been decorated with jewelry as a symbol of life regeneration and power. In the late 1940s, at the end of World War II, Bulgari introduced jewelry with a snake symbol. Italy was defeated and citizens were struggling to live, but entrusted the "snake" with hope for the future in search of modern things that made the future feel like going forward. In the old days, Serpenti was not the head of a snake, but the clock itself. In the 1960s with the change of time, stones such as turquoise and lapis lazuli were used as scale decorations to change to more gorgeous designs.