Rolex(ROLEX) New unisex(UNISEX) Watch(1/4)


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    About Rolex
    • Features of Rolex

      Rolex is also famous as a brand with high precision, but not only high precision but also many inventions are sent out to the world. Some have been handed down over a long history, while others were adopted at a relatively new stage.

      We manufacture all parts in-house, and have made various inventions up to the present day, contributing to the development of wristwatch technology. The crown mark used in the ROLEX brand name and logo is a symbol of Rolex. Simple, straightforward brand names are easy to pronounce for anyone, in any language. There are many people who know only Rolex even if they are not familiar with luxury watches. Not all models use the same logo, but the design is subtly changed to suit the times and new models, and the shape is changed as it grows. Because the logo differs depending on the model, it is said that the limited model etc. will have a large premium price compared to other models.

      Rolex is characterized by three major inventions: the Oyster case, the Perpetual, and the Datejust. Among them, the Oyster case is a functional waterproof case that ensures high airtightness and is characterized by its functional beauty. In 1927, it operated perfectly in cold water for over 10 hours under the challenger of the Channel Crossing Challenge. At the time, only Rolex was able to produce a watch with such water resistance. It will be decades before other manufacturers announce equivalent waterproof functions.

    • Popular Rolex models

      Rolex has produced various models over the past 100 years. Among them, the sports model is a model that realizes a design that strongly reflects the sports taste and a luxurious atmosphere with a wide variety of expressions.

      Launched in 1953, the Submariner was the world's first diver's watch. Establishing the basic design as a diver's watch, it has grown over the years and has grown into a model that is synonymous with diver's watches. It is also characterized by a wide variety of variations depending on the coloring of the dial, bezel and letters on the dial. In addition, there are many Rolex models that are extremely rare compared to other sports models, so there are many people who collect them.

      Featuring a two-tone bezel, the GMT-Master was introduced in 1955 and was designed to display the time in two different time zones simultaneously. Originally developed as a navigation watch for pilots flying around the world, it was also adopted as the official watch of Pan American Airlines, the most famous airline in the United States at the time. In 1982, the GMT-Master II, equipped with a new movement and improved usability, appeared as the successor to the first model, and its robustness, functional beauty, and fashionable design that can be seen at a glance have traveled many worlds. fascinated people.

      A representation of the world of the sea, the Yacht-Master draws its inspiration from the rich heritage of Rolex's special bond with the world of sailing since the 1950s. Although it is less waterproof than a diver's watch, the Yacht-Master, which combines luxury and functional beauty, is a luxury watch that can be used as a marine watch for yachts and beaches.

      Needless to say, Rolex's top model Daytona 1963 The Cosmograph Daytona was designed to meet the needs of professional car racers. A very popular model that has always been at the top of sales since it was announced. Closely associated with the world of motor racing, drivers can time elapsed and read average speeds on the trademark tachymeter bezel. Equipped with caliber 4130 announced in 2000, it has established an overwhelming position in sports chronographs from its birth to the present. The uniqueness of the dial is also one of the features. One of the attractions is the announcement of a variety of challenging models, such as minerals such as sodalite and meteorite, and eye-catching leopard prints.

    • How to distinguish genuine from fake First of all, there is an absolute difference between "made by first-class craftsmen and second-class craftsmen". If it is made by a first-class craftsman, it is made with attention to details such as the feel, not to mention the appearance and function. On the other hand, counterfeits, so-called “copies,” are made by second-class craftsmen and have a stale finish. Luxury watches are valuable only because they are made by the hands of first-class craftsmen. The real thing has delicacy and quality that cannot be expressed in mass production, such as the smoothness of the engraving and the way the luminous paint is applied. However, this is very confusing and difficult for the untrained eye to distinguish, and is very cleverly made.

      For that reason, Rolex has multiple tricks to distinguish between genuine and fake watches. As a way to distinguish it, if it is a model after 2000, there is a watermark on the roulette stamp on the inside side of the case and the crown mark on the 6 o'clock part. This is so faint that you can't tell unless you look at it with a magnifying glass from the side. In addition, the genuine feature is that the serial number of the Rolex watch is engraved on the watermark. It is important to choose a shop where you can feel secure when purchasing.
    HISTORY Rolex Chronology
    1905 Wilsdorf & Davis, a trading company specializing in watches, was established at 83 Hatton Garden, London.
    1908 The name of our own brand "ROLEX" is registered as a trademark at La Chaux-de-Fonds.
    1905 First wristwatch to receive an official chronometer certificate
    1914 It was the first wristwatch to receive the Kew Observatory's A-class certification, which was given only to nautical chronometers at the time. Proven Rolex accuracy.
    1919 Moved headquarters from London to Geneva, Switzerland.
    1926 Oyster case patented in Switzerland.
    1927 Rectangular caliber receives "A" at Kew Observatory. Obtain a rating of "Specially Good" or higher, which is given to the highest accuracy.
    1928 The screw-down crown is patented in England.
    The predecessor of Cellini appears.
    1931 Developed the world's first perpetual rotor with self-winding mechanism, which became the starting point for all self-winding watches.
    Introducing the first model of the Oyster Perpetual .
    1933 Perpetual movement patented.
    1939 Introducing the Oyster Chronograph.
    1945 Datejust appears. The date function with the world's first calendar function is installed. It comes with a Jubilee bracelet specially designed for this model.
    1953 Explorer I appeared. The British Himalayan expedition team wore it when they climbed Mount Everest, and it quickly established a symbolic position as an ultra-precision wristwatch that can be used even in extreme conditions.
    Submariner appears. The first Rolex diver's watch to be water resistant to 100m (330ft).
    1954 A turnograph appears. The world's first Oyster Perpetual Chronometer for ladies.
    Introducing the Milgauss , which can withstand a magnetic field of 1,000 gauss.
    1955 Introducing the GMT Master .
    1956 Day-Date appears.
    1957 Introducing the Lady-Datejust, the first women's version of a chronometer with a date display from Rolex.
    1958 Air King appears.
    1960 The deep-sea submersible Trieste, equipped with the Deepsea Special, successfully dives into the Mariana Trench, known as the deepest part of the ocean. Dramatically increased the level of deep-sea exploration.
    1967 Sea-Dweller appears. To meet the needs of professional deep-sea divers, the case is equipped with a helium vent valve and is water resistant to 610m.
    1970 Introducing the Cosmograph Daytona . Robust, waterproof and with a tachymetric chronograph, the Daytona was the ultimate tool for endurance drivers.
    1971 Introducing the Explorer II . Equipped with a distinctive 24-hour hand, it proved essential convenience in environments where day and night could not be distinguished, such as in polar regions or underground, making it indispensable for explorers.
    1978 Introducing the Sea-Dweller 4000. Guaranteed waterproof to a depth of 1,220m (4,000ft)
    1983 Introducing the GMT-Master II .
    1985 The 904L steel alloy, known as Oystersteel, is commonly used in the high-tech, aerospace and chemical industries and offers corrosion resistance comparable to that of precious metals. Rolex used 904L steel for the cases of all steel models.
    1992 Introducing the Pearlmaster, a fresh take on the Lady-Datejust, and the Yachtmaster, an even closer link to the world of sailing.
    the year of 2000 Caliber 4130 developed for the Cosmograph Daytona.
    Year 2005 Developed the Cerachrom bezel for some professional models. Made of extremely hard ceramic material, it is extremely scratch resistant and prevents fading due to UV rays. Obtained a patent in the same year.
    2007 Introducing the Yacht-Master II . The world's first wristwatch with programmable countdown function and mechanical memory.
    2008 Deep Sea appears. It was developed for the purpose of further deep-sea exploration than the Submariner and Sea-Dweller.
    year 2012 Introducing the new Sky-Dweller and Deep Sea Challenge.
    2013 Official timekeeper and official watch of Formula 1.
    Launch of the Oyster Perpetual GMT-Master II with blue and black ceramic Cerachrom inserts.
    2014 A new caliber 2236 with an in-house developed silicon Syloxi hairspring for women's models.
    2015 Released caliber 3255, which powers the Day-Date 40. The power reserve is extended to 3 days (approximately 70 hours). 24 hours (50%) longer than its predecessor.
    2013 Official timekeeper and official watch of Formula 1.
    Launch of the Oyster Perpetual GMT-Master II with blue and black ceramic Cerachrom inserts.
    2017 Patented for the Cellini Moonphase. It is possible to read the phases of the moon with the indicator at the 12 o'clock position of the subdial. 122 years of astronomical accuracy.
    CHOICE How to choose a Rolex

    sports model

    rolex sport model

    There are two main types of Rolex. The first is the sports model that comes to mind when you hear Rolex. As the name suggests, it is a series developed with the image of sports, and in terms of asset value and Rolex-likeness, sports watches are very popular. The Daytona is intended for use on land, the Submariner for the sea, and the GMT-Master for the sky.

    dress watch

    rolex dress watch

    In recent years, it has become common to match sports models with suits, but it was originally considered taboo to match sports models for business occasions and ceremonial occasions. A dress watch comes into play in this situation. For Rolex, this includes the Datejust, the Day-Date, and the classic Cellini. These timepieces have an elegant and sophisticated design that, as the name suggests, will complement your dress style.

    So how do you choose among the wide variety of Rolex models? The first point is to choose a watch that fits your lifestyle. For those who work in NG and suits, stainless steel Datejusts and Cellinis. If you don't care what you wear for your job and often wear casual clothes, Daytona or Submariner. If you travel a lot, the GMT-Master and Sky-Dweller are perfect.

    And the other is how to choose the next watch. Rolex has a high asset value overall, and the purchase price is high, but the point is that the price when you let go is also high. In particular, buying a Daytona or Submariner with high asset value, using it for a few years and getting a sense of satisfaction, then selling it, and then upgrading to one of the world's top 5 brands, etc., is also a good choice as a waypoint. prize.

    Either way, Rolex is loved by many watch enthusiasts so much that they can enjoy it as a "passing point in choosing a watch" or as an "advance watch" that is chosen as the last watch. After looking at your own life and seriously thinking about what to do in the future, you will be able to find the perfect Rolex for you.

    SERIAL Rolex serial

    Rolex is said to be able to identify the approximate year of manufacture from the serial number.
    Although it is unofficial, it is possible to match the serial number and the year of manufacture for Rolex before 2010.

    Serial list consisting of numbers only

    serial year of manufacture
    21691~ 1927
    23969~ 1928
    24747~ 1928
    28290~ 1930
    29312~ 1932
    29933~ 1933
    30823~ 1934
    35365~ 1935
    37596~ 1936
    40920~ 1937
    43739~ 1938
    71224~ 1939
    99775~ 1940
    106047~ 1941
    143509~ 1942
    230873~ 1943
    269561~ 1944
    302459~ 1945
    387216~ 1946
    529163~ 1947
    628840~ 1948
    710776~ 1951
    840396~ 1952
    929426~ 1953
    937170~ 1954
    941699~ 1953
    952892~ 1954
    955466~ 1953
    282632~ 1955
    139400~ 1956
    321884~ 1957
    360171~ 1958
    693808~ 1960
    763663~ 1962
    985015~ 1964
    1259699~ 1965
    1871000~ 1966
    2163900~ 1967
    2426800~ 1968
    2689700~ 1969
    2952600~ 1970
    3215500~ 1971
    3478400~ 1972
    3741300~ 1973
    4004200~ 1974
    4267100~ 1975
    4538000~ 1976
    5008000~ 1977
    5482000~ 1978
    5958000~ 1979
    6434000~ 1980
    6910000~ 1981
    7386000~ 1982
    7862000~ 1983
    8338000~ 1984
    881400~ 1985
    9290000~ 1986
    9766000~ 1987
    9999999~ 1987

    Serial list starting with a letter

    serial year of manufacture
    R000001~ 1987-1988
    L000001~ 1989-1990
    E000001~ 1990-1991
    X000001~ 1991
    N000001~ 1991
    C000001~ 1992
    S000001~ 1993
    W000001~ 1994-1995
    T000001~ 1996
    U000001~ 1997
    A000001~ 1998-1999
    P000001~ the year of 2000
    K000001~ 2001
    Y000001~ 2002
    F000001~ 2003-2004
    D000001~ Year 2005
    Z000001~ 2006
    M000001~ 2007-2008
    V000001~ 2009
    G000001~ 2010

    With the G number in 2010, the alphabetical serial management ended.
    And until now, it has shifted to random cereals in the form of alphabets between numbers.

    MATERIALRolex materials

    Rolex reference numbers provide information about the model, case and bezel materials.
    Rolex reference

    (1) Model number Each model is indicated by a 2- to 4-digit number.

    (2) Bezel shape Shows polish and engine turn.

    (3) Case material 0 to 9 other than 7 indicate the material.

    (4) Decoration, etc. Indicates the diamond index and bezel color.

    ③Case material list

    numbers material
    0 Stainless steel
    1 pink gold,
    Stainless steel
    2 platinum,
    Stainless steel
    3 Yellow Gold,
    Stainless steel
    Four White gold,
    Stainless steel
    Five solid pink gold
    6 Pure platinum
    7 -
    8 solid yellow gold
    9 solid white gold
    TERM Rolex Terminology

    everose gold

    A pink gold material originally developed and patented by Rolex in 2005. Pink gold is made by mixing copper with the main gold, but Everose gold adds a few percent of platinum to it, making it difficult to discolor copper that reacts with air and water. produced. When we hear the word pink, we associate it with images for women, but the everose gold used in Rolex's men's line exudes a unique charm with its elegant coloration, with its redness suppressed by platinum. The development of Rolex's Everose Gold became the starting point for improving pink gold materials such as Omega's "Sedna Gold" and Hublot's "King Gold".


    A coined word that combines Rolex, stainless steel, and platinum, and is the combination material used by the Yacht-Master. When the Yacht-Master was first released in 1992, there was only Rolesor, a combination of all gold and stainless steel and yellow gold, targeting the wealthy class as a luxury specification of the Submariner. Rolesium appeared in 1999 and became a big hit, gaining popularity among a wide range of yacht masters. The main dial color is silver, and in the model change, blue and dark rhodium, which add a luxurious blackness to the white silver, have been added. More than 20 years have passed since the birth of Rolesium, and it has undergone two model changes. It can be said that


    Bits of Rolex Knowledge
    Origin of the brand name It was conceived as a name that is easy to pronounce in any language, short and memorable, and that looks beautiful when engraved on the movement and dial.
    Fully waterproof The "oyster case" comes from the fact that the lid is tightly closed like an oyster shell. Completely waterproof is achieved by screwing down the crown and the back cover to a solid case with no seams.
    perpetual mechanism With the meaning of "perpetual" and "eternal", we have developed an automatic winding mechanism that does not require winding the mainspring with a full rotation mechanism with a 360° rotating rotor. This is the origin of modern watches.
    date change "Datejust" As the name suggests, the date changes instantly around midnight. Prior to its invention, the date was changed over time.

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