Rolex is also famous as a brand with high precision, but not only high precision but also many inventions are sent out to the world. Some have been handed down over a long history, while others were adopted at a relatively new stage.

We manufacture all parts in-house, and have made various inventions up to the present day, contributing to the development of wristwatch technology. The crown mark used in the ROLEX brand name and logo is a symbol of Rolex. Simple, straightforward brand names are easy to pronounce for anyone, in any language. There are many people who know only Rolex even if they are not familiar with luxury watches. Not all models use the same logo, but the design is subtly changed to suit the times and new models, and the shape is changed as it grows. Because the logo differs depending on the model, it is said that the limited model etc. will have a large premium price compared to other models.

Rolex is characterized by three major inventions: the Oyster case, the Perpetual, and the Datejust. Among them, the Oyster case is a functional waterproof case that ensures high airtightness and is characterized by its functional beauty. In 1927, it operated perfectly in cold water for over 10 hours under the challenger of the Channel Crossing Challenge. At the time, only Rolex was able to produce a watch with such water resistance. It will be decades before other manufacturers announce equivalent waterproof functions.

Rolex has produced various models over the past 100 years. Among them, the sports model is a model that realizes a design that strongly reflects the sports taste and a luxurious atmosphere with a wide variety of expressions.

Launched in 1953, the Submariner was the world's first diver's watch. Establishing the basic design as a diver's watch, it has grown over the years and has grown into a model that is synonymous with diver's watches. It is also characterized by a wide variety of variations depending on the coloring of the dial, bezel and letters on the dial. In addition, there are many Rolex models that are extremely rare compared to other sports models, so there are many people who collect them.

Featuring a two-tone bezel, the GMT-Master was introduced in 1955 and was designed to display the time in two different time zones simultaneously. Originally developed as a navigation watch for pilots flying around the world, it was also adopted as the official watch of Pan American Airlines, the most famous airline in the United States at the time. In 1982, the GMT-Master II, equipped with a new movement and improved usability, appeared as the successor to the first model, and its robustness, functional beauty, and fashionable design that can be seen at a glance have traveled many worlds. fascinated people.

A representation of the world of the sea, the Yacht-Master draws its inspiration from the rich heritage of Rolex's special bond with the world of sailing since the 1950s. Although it is less waterproof than a diver's watch, the Yacht-Master, which combines luxury and functional beauty, is a luxury watch that can be used as a marine watch for yachts and beaches.

Needless to say, Rolex's top model Daytona 1963 The Cosmograph Daytona was designed to meet the needs of professional car racers. A very popular model that has always been at the top of sales since it was announced. Closely associated with the world of motor racing, drivers can time elapsed and read average speeds on the trademark tachymeter bezel. Equipped with caliber 4130 announced in 2000, it has established an overwhelming position in sports chronographs from its birth to the present. The uniqueness of the dial is also one of the features. One of the attractions is the announcement of a variety of challenging models, such as minerals such as sodalite and meteorite, and eye-catching leopard prints.