Among the many models developed by Hublot, the Big Bang has dramatically boosted its brand image and name recognition as its core model since its birth in 2005. It is said that the big bang has been attributed to the innovative idea of “fusion”, which is also a brand identity. It combines traditional materials such as stainless steel and gold with advanced materials such as ceramics, titanium, carbon, tungsten, tantalum, and texarium. The layer structure combining multiple different materials is also very distinctive. Its popularity has been driven by overwhelming variations, such as the collaboration with various genres including the Unico series equipped with its own movement and Ferrari.