In February 1926, Hans Willsdorf, the founder of Rolex, founded Tudor. Unlike luxury brand Rolex, it has begun to provide high quality watchmaking at a price that is acceptable to the general public. The brand name was the prestigious "Tudor family" in the UK, and the first logo was also a rose flower, the emblem. In the 1970s, switching to the current shield mark, there are upright specifications and print specifications, and the position differs depending on the model. The exterior uses the same parts as Rolex such as the "Oyster case", so design and quality are guaranteed. In addition, the use of a highly reliable ETA movement has enabled high-level performance.