Founded in 1955 by La Chaux-de-Fonds, a sacred place for watchmaking. CORUM is a brand name that simplifies the spelling of the Latin word "Quorum", which means "absolute majority to take a vote in parliament." There is a strong desire to become a brand supported by the world. The symbol of the “key to the heavens” symbolizes “innovation” in a new area that Corum should explore. The "Admiral's Cup", a huge hit in 1983, still boasts immovable popularity. Corum, which produced many other hits, has risen to the top class of Swiss watchmakers.