CHANEL(CHANEL) New Women(LADY'S) Watch

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    About ABOUT Chanel
    • Chanel's popular model

      First released as a Chanel watch, "Première" means "first", "first", etc. in French.
      As the name implies, it was the first model to be released as a Chanel watch, and it is still a model that represents the brand even now, which is still very popular for more than 30 years since its announcement in 1987.
      The symbol of Premiere is the octagonal watch case that has been passed down since its birth, and it is said that it was made with the motif of Place Vendome in Paris. The shape of the Chanel N ° 5 bottle stopper for perfume has the same shape, and it is a case shape that can be seen at a glance as the Chanel icon.
      In addition, the bracelet adopts a design that weaves metal and leather, which is rare at that time, and by making it a jewelry-like bracelet, it plays an excellent role as a fashion item beyond the scope of a wristwatch. The Premiere is Che'Nelle's icon watch, which can be said to be a staple even after 30 years.


      When talking about Chanel's representative watches, the "J12" released in 2000 should not be forgotten.
      The J12 was Chanel's first sports watch inspired by marine sports, and at the time it was announced as an innovative ceramic wristwatch and quickly became a hot topic. The ceramic watches launched by Chanel have become a trend in the wristwatch world, and it has become a boom that all other companies have released.
      The innovative watch J12, which uses black ceramic for both the case and bracelet, has both functionality and sophisticated design, and has shocked not only the watch world but also the fashion world.
      The development concept of such J12 is "a timeless immortal wristwatch", and the universality of its design is still popular with people today with a style that pursues the functional beauty that reflects Chanel's philosophy of "cutting off unnecessary things". It is a beloved model.

    HISTORY Chanel Chronology
    1910 Opened the hat shop "Chanel Mode" at 21 Cambon Street, Paris.
    1913 Opened "Gabriel Chanel" in Deauville, a luxury resort in France.
    1916 Announcing Chanel's original mode line.
    1921 The legendary perfume "NO.5", which has become a timeless masterpiece, is born.
    1939 Most stores are forced to close due to the effects of World War II.
    1954 Reopened a boutique in Paris.
    1987 Introduced the first watch "Premiere" at Chanel.
    1990 Announced "Madmo Azel" as a women's wristwatch. Opened a watch boutique in Place Vendome, Paris.
    1994 Announced "Matrace" as a women's wristwatch.
    the year of 2000 Released the first sports watch "J12 Black".
    2003 "J12" using white high-tech ceramic is announced.
    2008 The J12 caliber 3125 is equipped with a self-winding movement jointly developed with Chanel's exclusive caliber, Audemars Piguet.
    year 2012 Announced "Premiere Flying Tourbillon" in collaboration with Chanel and Renault et Papi (APRP SA) engineers.
    This model won the Ladies Watch Award at the Geneva Watchmaking Grand Prix that year.

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