TERM Rolex term
A pink gold material originally developed and patented by Rolex in 2005. Pink gold is made by mixing copper with the main gold, but Everose gold has the property of adding a few percent of platinum to make it difficult for copper, which changes color when it reacts with air or water, to change color. I created it. When you hear pink, you associate it with the image of women, but the Everose gold used in Rolex's men's line has a unique charm with its elegant coloring that suppresses redness with platinum. The development of Rolex Everose Gold was the starting point for improving the materials of pink gold, such as Omega's "Sedna Gold" and Hublot's "King Gold".
A coined word that combines Rolex, stainless steel, and platinum, it is a combination material used by yacht masters. In 1992, when the Yacht Master was first released, there was only Loresol, which is a combination of all gold, stainless steel and yellow gold, targeting the wealthy as a luxury specification of the submariner. In 1999, Loredium appeared and became a big hit, gaining popularity among a wide range of yacht masters. The main dial color is silver, and during the model change, blue and dark rhodium, which are white silver with a luxurious feel, have been added. More than 20 years after the birth of Loredium, the model has been changed twice, but since it is a minor change that only watch lovers can understand, such as paint changes and the internal structure of the bezel, the degree of perfection was extremely high from the beginning. It can be said that it was.